RatingLabs connects content, users and brands through participation data. We use AI to read the reactions building up on the entertainment media outlet TV Report and on MuraPop, where fans in 124 countries take part, and carry them through to brand results with digital marketing.
Entertainment is the stage where people spend the most time. We gather the attention and participation it generates as data and connect it to new value for brands.
Fans in 124 countriesMuraPop · K-POP rival matches every week
1M daily readersTV Report · Broadcast and entertainment media since 2004
Results built on dataDigital Marketing · Campaign planning and execution, from search to performance
Content becomes participation, participation becomes data, and data becomes value for brands.
Our Products
From attention to participation, from participation to brand value
Every moment content meets users creates data. RatingLabs understands and connects that participation data, opening up new experiences for users and new possibilities for brands.
Fandom · Interaction
All Rival Matches. One App. Vote. Win. Pop!
A global fan participation platform that turns K-POP music videos into rival matches. Fans vote for the side they support, earn rewards when their artist wins, and redeem them for gift cards, points and merchandise in country-specific reward stores. New pop-up matches open every day, drawn from trends in film, drama, webtoons and games. Launched globally on Android and iOS in September 2025.
Korea's first online media outlet dedicated to broadcasting and entertainment
Founded in 2004, TV Report is an entertainment media outlet that delivers broadcasting, entertainment and celebrity news accurately and quickly. An average of 1M readers visit every day, and its reporters and photographers cover the entertainment scene in person. Operated by RatingLabs since July 2026.
Turning opportunities found in data into brand results.
We read user interest and behavior through data and design the right touchpoints across search, social, content and performance. From strategy and execution to analysis and optimization, we build brand growth together with our clients.
We combine multimodal content data with user behavior data to predict the likelihood of participation and personalize content, matches and rewards.
01
Content Data Content features
Music video images, text and metadata, plus content features and country-level preference data.
02
User Signal User behavior
Behavior patterns from votes, participation frequency and match choices through to earning and redeeming rewards.
AI
AI Engine Multimodal analysis · Participation prediction
Extracts content features and signals, and predicts the likelihood of participation for each piece of content and each user.
→
RecommendationPersonalized content, match and reward recommendations
AnalysisFan response by country and content performance
CreationData-driven match and campaign creation
CONTENTSIGNALAI ENGINEOUTPUT
Content features and user signals combine in the AI engine and flow out as recommendation, analysis and creation
What We're Building
From Participation to Global Infrastructure
Starting from user participation, we are expanding to brands and global business. Interest in and engagement with content become data, and AI uses that data to match each user with more relevant content and rewards. RatingLabs is extending this technology into solutions that brands and businesses can use, building a global participation data infrastructure.
We continuously accumulate content reactions and user behavior.
02
AI Personalization
Data understands each person's experience.
AI analysis personalizes content, participation and rewards.
03
B2B Solution
Personalization becomes an opportunity for brands.
We extend participation data into brand campaigns and data-driven marketing solutions.
04
Global SaaS
One technology scales into global infrastructure.
It grows into AI-based global reward infrastructure that businesses and services can build on.
Company
CONTENT × ENGAGEMENT × BRAND
We turn the interest that content sparks into participation, and the data that participation creates into value for brands. We understand and expand the content and user reactions generated on TV Report and MuraPop, together with the participation data accumulated through our AI technology. RatingLabs is building new ways for content, users and brands to connect.
VISION
From K-POP Participation to Global AI Data Platform
From a global K-POP participation platform to an AI-based global participation data platform.
MISSION
Connecting content, users and brands through participation data
We bring scattered content reactions, user behavior and brand conversion data together in one place, and use AI to create better experiences.
Company · History
We're always building.
A record of the path RatingLabs has taken and what we are building now.
NOW SCALE-UP
Global scale-up
Growing our global user base, with the US, Japan and Indonesia as first-wave core markets
Advancing AI participation prediction and personalization
Expanding B2C and B2B revenue models and global business
MEDIA
Selected as operator of TV Report
Began operating TV Report, a broadcast and entertainment media outlet founded in 2004
Expanded our participation data business across content, fandom and brands
R&D
Selected for TIPS and the Early-Stage Startup Package
Ramped up AI R&D — developing a participation response prediction model based on multimodal content analysis
Filed a patent application for AI-based participation prediction and recommendation technology
LAUNCH
MuraPop global launch
Launched globally on Android and iOS
Users in 124+ countries, with local reward stores in 58 countries
Began generating global ad revenue
SEED
Seed funding
Raised seed investment from T Investment
FOUNDED
RatingLabs founded
Incorporated on September 24, 2024
VVenture Business CertificationVenture Business Confirmation Agency
KKorea Venture Business Association memberKorea Venture Business Association
RDedicated R&D Department recognitionKorea Industrial Technology Association (KOITA)
SEarly-Stage Startup PackageSeoul National University of Science and Technology ·
TTIPS R&DMinistry of SMEs and Startups ·
Contact
Looking for partners to build with
For content partnerships, brand campaigns, investment or careers, reach us at the address below.
RATINGLABS
